What do you think Microsoft considers its primary competitive advantage? Not technology. Not Bill Gates’ vision and strategy. Microsoft’s competitive advantage is
it's human capital - it's focus on attracting and retaining the best people, or as Jack Welch calls them “A” players. Ram Charam and Larry Bossidy in their book “Execution” conclude that any business that’s consistently successful has leaders that focus intensely and relentlessly on people.
Jim Collins, in his seminal book, “Good to Great”, believes getting
the right people in the right jobs is the first and most important
job of the CEO. Equally important is getting the wrong people
out as quickly as possible. Non-performers can do considerable
damage to an organization, which is why a CEO needs a strong
executive team and a great coach to advise when he or she is blind
to obvious facts.
The best way to attract “A” players is through your personal network. Many people also use recruiters and advertisements. In either case, to attract “A” players in advertisements, personal emails or job descriptions, always make sure you are truly selling your company and
vision. Attracting “A” players should be as spirited as attracting customers.
When candidates are found, it’s necessary to do a behavior-based structured interview, and exhaustive due diligence on the candidate. Top priorities in hiring should be:
- Integrity of character
- Ensuring a cultural fit - that the candidate can work
within your core values
- A positive outlook
- Energy and enthusiasm for execution – getting things
done, with critical due diligence focused on closely reviewing past
performance on commitments
For more information on my
best practices for attracting and retaining A players
techniques, please fill out the request form below:
|
