I have 17 years of hands-on experience in selling, creating sales strategy, leading sales forces, and leading sales managers. As a CEO, I've also led VP's, SVP's and EVP's of sales and marketing. I help my clients achieve powerful results - earn new customers, retain existing customers, and increase sales - by supporting them in the development and execution of proven sales and marketing strategies.
Most companies have a strong desire to increase sales and earnings, but many don't have a sales strategy that focuses, integrates and aligns organizational functions with top and bottom line growth. In order to increase your revenue, the first and most important step is to develop sales goals, and through creative communication, ensure that everyone on your team – from the clerk to the CEO - is enthusiastically conscious about the importance of meeting goals and becoming a growth driven organization. Contagious inspiration can be cultivated by developing quarterly themes, internal games and competitions, the development of meaningful corporate slogans, etc. – all effective internal strategies attached to the accomplishment of sales goals.
In my experience, growth can be achieved in any industry – aggressively or moderately by following a four point path:
- Build a detailed growth budget – ensuring capital efficiently supports growth and sales strategies (See Improve Financial Performance , and Raising Capital)
- Define the “right” value proposition to the customer – positioning that differentiates you from the competition, matters to your customers, and provides a competitive advantage in the marketplace (See Marketing Strategies and Competitive Advantages )
- Retain the “right” sales people (internal or external) – “A” players, properly evaluated, motivated, supported and incentivized to be evangelical on your behalf (See Leadership Development )
- Ensure that your team all work within “your” corporate culture – a culture you define by your core values, purpose and vision for your company (See Business Vision )
Sales and marketing is my strongest technical skill. I have a proven track record for developing ways to increase sales. I have developed many successful campaigns focused on both sales management strategies, as well as on broader sales and marketing strategies - all designed to increase business sales.
For more information on how to create and execute the right sales strategy for new customer acquisitions and existing customer retention, please fill out the request form below:
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